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Sunday, 12 March 2017

How To Write Blog Posts for SEO

How To Write Blog Posts for SEO

You’re ready to launch your blog, it’s time to set your relative genius free into the world.
You’ve set up your website and it’s time to gather your resources as you prepare to write meaningful posts. Now it’s the crucial moment to learn to write your blog posts for seo. Your writing should be relevant, high quality, and boost your search ability in Google or other searches. Seo, or Search engine optimization is your top priority if you want to drive traffic to your website. It may sound intimidating, (search engine what?) but it’s simple process once it’s been applied, and so worth the effort as well as a final “make or break” in successful blogging.
If you’re new to the concept, don’t worry, it doesn’t take a huge design firm to employ, anyone can learn how to write blog posts for seo. It’s all a matter of using the keywords and web tools to match user searches and google result criteria. There are many options available like Google Adwords and Google Analytics which aid in testing search ability, as well as researching the best keywords and search trends. If you’ve never written a blog post for seo before, then you may not know what makes it pertinent. The Internet is huge and vast with all kinds of information, when a search is entered in Google, it immediately scans the Web for relevant information, Google and search engine alie use little “spiders” that crawl through hundreds of pages at rapid speed to deliver instant results. That’s why it’s necessary to define your main target audience and the demand as well as the need your products and site will meet.

SEO-beginner
You want to write your blog post as if you’re speaking directly to your followers,

as well as get it on the right path so that they will see it. Otherwise your post will go on unread and that’s fine if your intention is to make a private or semi-private site, but if you want to enable a wide scale discussion, you need to apply the principles of seo to get your ideas out there. While keywords are a main component, that’s not enough, other highly recommended focus areas on the list of how to write blog posts for seo are in the connecting and designing of active links and real network connections. If you want your site to be taken seriously, it’s best to use your own custom domain and host provider. Mobile adaptability is huge too, since searches provide mobile users with tailored results. Most providers have mobile friendly themes to choose from. Google and other search engine bots rank posts in dedicated pages with relevant content over posts from third party or massive social media sites. An eloquent post about fine wine and cheeses will stand up and out rank more in a search query if it’s from a site with similar content throughout, like foodie site, versus a Facebook or public platform with tons of other topics to compete with.
Check out different services and find the one best fit for for your unique mission. You also want to include images with alt text. If you do not have a photography background then spring for a solid stock site You can add keywords in alt text via the website builder in your hosting package. Be sure to use quality photos that enhance your blog readers experience, because reader traffic and user interaction is another rank in successful posts for seo. Including legitimate back links to other active sites, social media interaction, and a concise page description, keyword url, as well as internal, and external links highlighted in keyword anchor text in and around your post. This will boost your search optimization significantly. Remembering it all can feel overwhelming. One thing I find that is helpful to use is an seo checklist for each blog post until you get the hang of it all and seo becomes second nature. You can build your list from articles like this one and also download readymade guides and checklists for free from Pinterest or your host providers. Scope out the array or resources and what is available to you. It shouldn’t cost much if you just spend a little time learning.

Your list should begin with choosing the most efficient primary and secondary keywords

and ways to include them in your text without sounding like an SEO drone. Use the alt text behind quality images. You can find out how to do this by looking at you providers site building tools and tutorials and searching the how to directories. Use back links to other active sites throughout your paragraphs wherever possible with keywords in the anchor text (this means the text displayed in the link). You’ll want to write a short but informative page description for Google to display just below the web address in the list results. Keep the title short and sweet and the articles at minimum of 500 words. Make sure the description and header tag match and double triple quadruple check. Avoid duplicating content anywhere outside the original page so as not to appear as spam to the search engine, search engines will find duplicated articles and either split the traffic flow or disregard altogether, neither of which is a good thing.
What you can do is link to your own published work in other places, it’s always good to work with social media connections but only if they are accounts that you will regularly use. You have to commit. If you link to Twitter and then your followers see a barren Twitter account they aren’t likely to trust your future posts anymore. Definitely include hashtags where applicable. Most of all, however, make your mission to provide genuine and meaningful blog content. Without a doubt the rules of SEO will only go so far without a good reason for readers to engage your writing over and over again. Write the blog you want to read yourself, and the rest will fall into place.

Google loves backlinks

Google loves backlinks

Do you? Everyone agrees that high-quality backlinks are definitely/most probably an important/ essential (Google staff, please delete as applicable) factor when it comes to webpage rankings. In this blog, we’ll show you what kind of backlinks really work and how you can check them.
Just to make it clear from the outset: stay away from link farms! This expensive form of “spamdexing” will achieve nothing – except maybe relegating your site to the very bot-tom of the rankings. Don’t link for the sake of it! Let’s assume you run a car workshop. To boost your Google ranking, you’re thinking about linking the website of your local Labrador club (where you serve as Vice President) to the website of your workshop. Don’t waste your time! You’re extremely active on Facebook, Twitter and other networks and you’re expecting an astronomical rise up the rankings by publishing a link to your website in every post. Sadly, that won’t really work.
Relevance, relevance, relevance
Google is always after one thing: the top-secret algorithm is looking for relevance. How relevant is your text? How relevant are your links? As a car workshop owner, you’ll benefit from backlinks on important websites related to the car business, such as those of associations, car blogs, magazines and articles, and major suppliers. In other words, sites that you yourself would consider relevant to your business. That’s where it’s at! Important factors include topical relevance (cars/repairs), regional relevance (businesses in your local area), the page ranking of the site that links to yours, the trustworthiness of the site containing the link, the number of links, the organic structure of the links (avoid hundreds of incoming links all at once) and the quality of the links (authority of the site that links to yours; has the link existed for a long time, does it come from a relevant subject portal, is it very high up in the site structure, etc.).
On the other hand, it is important that you have relevant links on your own website. After all, who wants to link to a site containing nothing more than an address and a couple of keywords? Try writing an interesting article about replacing the tail pipe on a Mustang, or a tutorial for homemade cylinder head gaskets for vintage cars… this is sure to generate backlinks!
Share your views and opinions in interesting and relevant blogs (yes, that word again!) and link them to text on your website.
Google loves backlinks
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A good anchor text is important, too. Try googling the word “here” and you’ll see what I mean: the Adobe Acrobat website appears at the top of the results (even though it doesn’t contain a single instance of the word “here”!). The reason being that the corresponding link usually reads something like this: “Adobe Reader is required to view this document. Click here to download the latest version.” And there are hundreds of thousands of these links. Do you really want to compete against that?
The lesson is, the hyperlink “Click here to visit Joe’s Auto Repairs” will be much less effective than “Click here to visit Joe’s Auto Repairs”. Just something to bear in mind.
How good are your links? Check them out!
What type of webpages contains links to your website? This is an important question that you should ask yourself when trying to optimize your site. There are many free online tools that can help you find the answer. Here are just some of them:
  • www.opensiteexplorer.org is one of the most popular tools. Particularly useful for comparing your website with your competitors, it will show you immediately where you stand and what could still be improved!
  • Site Explorer by www.majesticseo.com is a useful and comprehensive tool with a unique feature that allows you to track the history of links (lost links).
  • www.backlinktest.com provides a quick summary of the backlinks to your site. You can download the summary as a PDF.
  • The following tool offers no additional info but is simply very fast: www.european-business-connect.de/backlinkchecker.php (in German)
And how good are the backlink checkers?
Let’s put it this way: different backlink checkers provide different results. Some are more detailed than others and some even show links from pages that contain a keyword from the URL but no link to your website. Some take ages to load, others are very fast.
What can be said is that every backlink checker has its pros and cons. Although none of them offer a complete solution, that’s not really important. Because all results show the significant trends and if you still have work to do building up you links. Have fun with your SEO project!